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Our Mission

At Trua of the Upstate SC we are committed to helping our clients and their families find the best available senior living accommodations based on their physical, psychological, financial, and spiritual needs.

Proud To Serve

Greenville, Anderson, and Spartanburg (the Upstate of South Carolina).

Trua of the Upstate S.C. helps seniors and their families find the best living opportunities for their specific lifestyle needs. Our team uses a proprietary process to learn about our clients’ wants and needs, vetting the most ideal senior living options that best align with what’s most important to your unique search.

The Trua Advantage

Proudly local to the Upstate

Access to a network of senior living communities from Anderson to Spartanburg County

Extensive expertise across all levels of care

Use of proprietary technology to provide more objective, accurate community recommendations

Services are 100% FREE to seniors and their families

Need Help Finding Assisted Living?

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    Smiling Senior and Caregiver

    Services Are 100% Free to You

    What We Offer

    One-On-One Consultations

    One-On-One
    Consultations

    Your Trua Team will work with you one-on-one to determine the best assisted living solutions for your unique situation. All consultations are free of charge to clients!

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    Comprehensive Assessments

    Comprehensive
    Assessments

    Our system is built on our founder’s 20+ years of clinical experience, ensuring a more objective and accurate approach to community recommendations. By focusing on the right fit from the start, we help minimize the likelihood of future moves—saving you and your family from additional financial, physical, and emotional costs.

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    Personalized Tours

    Community
    Tours

    Once we’ve identified the best senior living communities for your unique needs, we’ll arrange personalized tours of each one. Visiting in person provides you with a valuable opportunity to meet the staff, see the environment, and get a firsthand look at the amenities and services offered.

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    About Us

    A Message from the Owners

    Both natives of upstate South Carolina and Business Administration graduates from Erskine College, Anna and Jason Winecoff hold more than 15 years of experience in senior living. Anna has worked in Independent Living, Assisted Living, Memory Care, and Skilled Nursing since 2009. In these roles, she guided families from all walks of life to the best care solutions. Jason, a seasoned IT professional, complements Anna’s service-centric approach with vast business expertise. Together, the couple is dedicated to making a positive impact in senior lives throughout the Palmetto State.

    “This is who we are,” Anna said. “Caring is a part of our character, and we understand the value of having a trustworthy, helping hand with these most important decisions.”

    Benefits of Using Trua's Services

    Trua Advantage

    Not only will we utilize our proprietary software, vetting protocols and skillsets to identify living options that best match our client’s personal wishes, we also will offer guidance through our senior partner connections. Trua’s deep network runs the gamut, including Elder Law Attorneys, Senior Moving Specialists, Veteran Benefits Assistance, Financial Planners, Home Health Care Agencies and more!

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