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Our Mission
At Trua of Coastal Carolina we are committed to helping our clients and their families find the best available senior living accommodations based on their physical, psychological, financial, and spiritual needs.
Proud To Serve
Georgetown and Horry Counties in South Carolina
Trua of Coastal Carolina helps seniors and their families find the best living opportunities for their specific lifestyle needs. Our team uses a proprietary process to learn about our clients’ wants and needs, vetting the most ideal senior living options that best align with what’s most important to your unique search.
The Trua Advantage
Proudly local to the Coastal Carolina Area
Access to a network of senior living communities in Georgetown and Horry Counties in South Carolina
Extensive expertise across all levels of care
Use of proprietary technology to provide more objective, accurate community recommendations
Services are 100% FREE to seniors and their families
Need Help Finding Assisted Living?
Get In Touch
Services Are 100% Free to You
What We Offer
One-On-One
Consultations
Your Trua Team will work with you one-on-one to determine the best assisted living solutions for your unique situation. All consultations are free of charge to clients!
Comprehensive
Assessments
Our system is built on our founder’s 20+ years of clinical experience, ensuring a more objective and accurate approach to community recommendations. By focusing on the right fit from the start, we help minimize the likelihood of future moves—saving you and your family from additional financial, physical, and emotional costs.
Community
Tours
Once we’ve identified the best senior living communities for your unique needs, we’ll arrange personalized tours of each one. Visiting in person provides you with a valuable opportunity to meet the staff, see the environment, and get a firsthand look at the amenities and services offered.
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About Us
A Message from the Owners, Scott and Ellen Sullivan
At Trua Senior Living Locators of Coastal Carolina, we guide families through the challenging process of finding the right senior living community. As a locally owned franchise serving Georgetown and Horry Counties, we provide free, personalized consultations that match your loved one’s needs, preferences, and budget with trusted assisted living, memory care, independent living, or in-home care options throughout the area.
Trua is proudly led by Scott and Ellen Sullivan, a husband-and-wife team deeply rooted in Pawleys Island and dedicated to serving our neighbors with compassion and expertise.
Scott and Ellen bring decades of combined experience in leadership, relationship-building, and community service—most notably through their longtime involvement at Precious Blood of Christ Catholic Church, where they have organized events, led fundraising efforts, and coordinated volunteers. Those same skills in listening, problem-solving, and caring for others now drive every family we help at Trua.
Having seen friends and family members navigate the complexities of senior care, Scott and Ellen founded Trua to be the trusted local resource they wished had existed—offering unbiased guidance, emotional support, and peace of mind at no cost to you.
As certified senior advisors, we stay current on every option in our community so you don’t have to. Our only goal is to help you find the perfect place for your loved one to thrive.
We invite you to reach out today. Whether you’re planning ahead or need help right away, Trua is here to walk beside you every step of the way.
Benefits of Using Trua's Services
Trua Advantage
Not only will we utilize our proprietary software, vetting protocols and skillsets to identify living options that best match our client’s personal wishes, we also will offer guidance through our senior partner connections. Trua’s deep network runs the gamut, including Elder Law Attorneys, Senior Moving Specialists, Veteran Benefits Assistance, Financial Planners, Home Health Care Agencies and more!
