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Our Mission
At Trua of the Upstate SC we are committed to helping our clients and their families find the best available senior living accommodations based on their physical, psychological, financial, and spiritual needs.
Proud To Serve
Greenville, Anderson, and Spartanburg (the Upstate of South Carolina).
Trua of the Upstate S.C. helps seniors and their families find the best living opportunities for their specific lifestyle needs. Our team uses a proprietary process to learn about our clients’ wants and needs, vetting the most ideal senior living options that best align with what’s most important to your unique search.
The Trua Advantage
Proudly local to the Upstate
Access to a network of senior living communities from Anderson to Spartanburg County
Extensive expertise across all levels of care
Use of proprietary technology to provide more objective, accurate community recommendations
Services are 100% FREE to seniors and their families
Need Help Finding Assisted Living?
Get In Touch
Services Are 100% Free to You
What We Offer
One-On-One
Consultations
Your Trua Team will work with you one-on-one to determine the best assisted living solutions for your unique situation. All consultations are free of charge to clients!
Comprehensive
Assessments
Our system is built on our founder’s 20+ years of clinical experience, ensuring a more objective and accurate approach to community recommendations. By focusing on the right fit from the start, we help minimize the likelihood of future moves—saving you and your family from additional financial, physical, and emotional costs.
Community
Tours
Once we’ve identified the best senior living communities for your unique needs, we’ll arrange personalized tours of each one. Visiting in person provides you with a valuable opportunity to meet the staff, see the environment, and get a firsthand look at the amenities and services offered.
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About Us
A Message from the Owners
Both natives of upstate South Carolina and Business Administration graduates from Erskine College, Anna and Jason Winecoff hold more than 15 years of experience in senior living. Anna has worked in Independent Living, Assisted Living, Memory Care, and Skilled Nursing since 2009. In these roles, she guided families from all walks of life to the best care solutions. Jason, a seasoned IT professional, complements Anna’s service-centric approach with vast business expertise. Together, the couple is dedicated to making a positive impact in senior lives throughout the Palmetto State.
“This is who we are,” Anna said. “Caring is a part of our character, and we understand the value of having a trustworthy, helping hand with these most important decisions.”
Benefits of Using Trua's Services
Trua Advantage
Not only will we utilize our proprietary software, vetting protocols and skillsets to identify living options that best match our client’s personal wishes, we also will offer guidance through our senior partner connections. Trua’s deep network runs the gamut, including Elder Law Attorneys, Senior Moving Specialists, Veteran Benefits Assistance, Financial Planners, Home Health Care Agencies and more!
Testimonials
Kind Words
Anna was truly a God sent. She was very helpful and caring always ready to listen to all our concerns. She was able to find our mom a wonderful assisted living.
As a health care provider and somewhat familiar with a lot of assisted living facilities, I thought finding a new home for my father would be simple. Was I wrong, with so many options, and working and his ongoing health issue , it was overwhelming to say the least. Trua was a gift from heaven. Anna helped take so much pressure off , she got to know my father, going above and beyond trying to find him a special place. She was so kind in dealing with us and him as leaving his home and loosing some of his independence proved so hard. She was extremely patient in the process and kind but professional. I will recommend her to anyone and everyone who is looking for transitional care. This service is exceptional!
Anna did an incredible job for my Father and our family during a very hard time. She was incredible knowledgeable and professional throughout the entire process and was with us every step of the way. She gave us multiple options to choose from and helped us make the best choice for our family. She did all this in a short timeframe allowing us to focus on reviewing options and making the best choice. Thank you Anna!!! I highly recommend Anna and the team for any assistance you might need.
Anna is very considerate, prompt, and professional. She took everything we said into account and guided us to the right choice for my grandmother. Even on a tight schedule, Anna was able to make things work and was with us every step of the way. She’s a great resource to have in your corner as this is often a stressful step for families and individuals.
We had a wonderful experience with Anna and Trua Senior Living Locators. Anna is personable and comforting making this stressful situation manageable. She Iistened to what our needs were and our budget. I liked all the places she found for us. Anna helped compile the stats on each place making comparisons, hence making our decision easier. Start to finish was so much faster than I expected. My mom is happy and settled in her new home. We are forever greatful.
Anna from Trua has been an invaluable asset on this journey. She has been an exceptional partner, consistently exceeding expectations by providing great options, answering inquiries, and offering additional resources. Her industry expertise proved invaluable when exploring places on a tight timeline. Anna’s insights and attentiveness made what is normally a difficult process so much easier.