Our Mission
At Trua MidSouth we are committed to helping our clients and their families find the best available senior living accommodations based on their physical, psychological, financial, and spiritual needs.
Proud To Serve
West Tennessee, North Mississippi, Northeastern Arkansas (MidSouth)
Trua MidSouth helps seniors and their families find the best living opportunities for their specific lifestyle needs. Our team uses a proprietary process to learn about our clients’ wants and needs, vetting the most ideal senior living options that best align with what’s most important to your unique search.
The Trua Advantage
Proudly local to the MidSouth area
Access to a network of senior living communities in the West Tennessee, North Mississippi, Northeastern Arkansas (MidSouth) area
Extensive expertise across all levels of care
Use of proprietary technology to provide more objective, accurate community recommendations
Services are 100% FREE to seniors and their families
Need Help Finding Assisted Living?
Get In Touch
Services Are 100% Free to You
What We Offer
One-On-One
Consultations
Your Trua Team will work with you one-on-one to determine the best assisted living or independent living solutions for your unique situation. All consultations are free of charge to clients!
Comprehensive
Assessments
Our system is built on our founder’s 20+ years of clinical experience, ensuring a more objective and accurate approach to community recommendations. By focusing on the right fit from the start, we help minimize the likelihood of future moves—saving you and your family from additional financial, physical, and emotional costs.
Community
Tours
Once we’ve identified the best senior living communities for your unique needs, we’ll arrange personalized tours of each one. Visiting in person provides you with a valuable opportunity to meet the staff, see the environment, and get a firsthand look at the amenities and services offered.

About Us
Meet the Owner
After her family twice faced the life-changing impact of spinal cord injuries without clear guidance or support, Heather Bryant knew she wanted to be the resource for others that her family never had. Her brother’s injury in 2017 and her father’s in 2021 revealed how overwhelming and isolating it can be for families to navigate rehabilitation, care options, and living arrangements alone. As the owner of Trua MidSouth, Heather now helps families find appropriate living solutions tailored to each loved one’s unique needs. For Heather, this work is personal – and every family deserves clarity, confidence, and peace of mind. She also understands the grave consequences of not getting it right. Her mission is to help families feel informed, supported, and never alone.
Heather is a native Memphian who wants to give back to her community and make a meaningful difference for families facing similar challenges. Let Heather be your family’s trusted guide through every next step! Contact Trua MidSouth today to help find the right fit for your loved one at (901) 233-2398.
Benefits of Using Trua's Services
Trua Advantage
Not only will we utilize our proprietary software, vetting protocols and skillsets to identify living options that best match our client’s personal wishes, we also will offer guidance through our senior partner connections. Trua’s deep network runs the gamut, including Elder Law Attorneys, Senior Moving Specialists, Veteran Benefits Assistance, Financial Planners, Home Health Care Agencies and more!
