At Trua Senior Living Locators (“Trua,” “we,” “our,” or “us”), protecting the privacy and
confidentiality of our clients is one of our highest priorities. We understand that families
trust us with sensitive personal and health-related information while we assist them in
finding appropriate senior living and care options.
This Privacy Policy explains how we collect, use, protect, and disclose your
information.
Information We Collect
In order to provide our senior living placement and advisory services and help us
identify appropriate care and housing options, we may collect information including:
- Name, address, telephone number, and email address
- Date of birth
- Emergency contact information
- Health and medical information relevant to senior living placement
- Mobility, cognitive, and care needs
- Insurance or payment information necessary for placement discussions
- Information provided by family members, caregivers, physicians, hospitals, or
other healthcare providers with your authorization
We make reasonable efforts to maintain the information we collect in an
accurate, complete, and current form. Requests for updates or corrections to
information may be directed to a Trua of Portland representative by calling
503-505-0543 or emailing cboswell@truacares.com.
How We Use Your Information
We collect and use your information in a lawful and fair manner, with your knowledge
and consent, solely to:
- Evaluate your senior living and care needs
- Recommend appropriate communities or care providers
- Coordinate tours and introductions
- Assist with the placement process
- Communicate with you and those you authorize
- Improve the quality of our services
- Comply with applicable legal requirements
We obtain information verbally from you and obtain your consent either verbally or in
writing. We keep your verbal or written consent in electronic or printed format.
Protection of Your Health Information
Trua is committed to maintaining the confidentiality of any Protected Health Information
(PHI) or other health-related information you provide.
We will not share your PHI or other health information with anyone who is not directly
involved in evaluating, coordinating, or providing the services you have requested,
unless:
- You or your legal representative authorize us to do so;
- Disclosure is required by law, court order, or government regulation; or Disclosure is necessary to protect the health or safety of you or others as
- Senior living communities
- Assisted living facilities
- Memory care communities
- Independent living communities
- Skilled nursing facilities
- Home care agencies
- Hospice providers
- Physicians
- Hospitals
- Rehabilitation facilities
- Family members or legal representatives you authorize
- Other providers directly involved in your care or placement
permitted by applicable law.
Our employees and franchise owners are expected to maintain strict confidentiality and
only access client information necessary to perform their duties. We retain sensitive
information, including health and financial information, only for as long as reasonably
necessary to provide our services and meet business requirements.
Who We May Share Information With
With your permission, we may share relevant information with:
We do not sell, rent, or share your personal or health information for marketing
purposes.
We will provide a disclosure and advisory form and obtain a signed acknowledgment
when meeting in person. When appropriate, we may also discuss the matter by phone
before the form is presented for signature. The form will be stored in electronic or
printed format. Periodically, after the mandatory 3 year period, the forms will be purged
and disposed of responsibly.
Information Security
We maintain administrative, technical, and physical safeguards designed to
protect personal information from unauthorized access, disclosure, alteration, or
destruction. Printed documents are stored in a locked building accessible only
by trusted persons. Electronic documents and information are stored with
password protection. While no method of electronic transmission or storage is
completely secure, we take reasonable steps to safeguard the information
entrusted to us.
Website Information
When you visit our website, we may automatically collect limited technical information
such as:
- IP address
- Browser type
- Device information
- Pages visited
- Time spent on our website
This information helps us improve our website and user experience. It is not used to
identify you personally unless required by law.
Cookies
Our website may use cookies and similar technologies to improve website functionality,
analyze traffic, and enhance your browsing experience. You may disable cookies
through your browser settings, although doing so may affect certain website features.